Kuebix: client profile for a transportation software company

Kuebix makes transportation management software and appears on the Supernova client list. This profile explains who the client is and how its brand has changed over time. The page screens sit on a separate portfolio page.

At a glance

Who the client is

The logo kept in our client records carries the line “A Trimble Company”. The client’s own site now calls the product Kuebix by FreightWise TMS. Brands change as companies grow and merge, and so do their sites.

Where to see the project

The page screens, the headline copy and the product positioning are on the Kuebix portfolio page. We kept the two pages apart: one describes the client, the other describes the screens.

What we can and cannot say

We have no dates, scope documents, or measured results for this work on file. No numbers are published for it, and any we add later will come with the client’s confirmation and a named source.

What a small business can take from it

• When your brand name changes, update your site, your directory listings, and your old pages together.
• Keep old logos only with context. A clear date avoids confusion.
• Ask search and AI tools about your company by name. They may still repeat the old one.

Related services

Brand and domain changes need careful handling. We cover that with AI visibility audit, website migration and GEO and AI search optimization.

Going through a rebrand? Tell us what changes and we will list what to update. Send us a message or see all services and starting prices. Supernova works from Raleigh, NC.