+1 570 955 3538Lead and Marketing Dashboard for Small Business
A marketing dashboard is one page that answers "where did my leads come from this month?" Right now that answer probably sits in four places: Google Analytics, Search Console, your form inbox, and a call log.
We pull those into one view, check each number against its source, and keep it running.
Starting at $690 to build, plus $90 per month to maintain. The first year costs $1,770.
What you get
| Part | What it covers |
|---|---|
| Question list | We agree on 5 to 7 questions the dashboard must answer, such as leads per source |
| Data hookup | Google Analytics, Search Console, form submissions, and call logs if your phone system exports them |
| One dashboard | Built in your own Google account |
| Number check | Each figure compared with the source screen, with differences noted |
| Walk-through | We show you how to read it |
| Monthly upkeep ($90) | Fix broken connections, small changes, and answer questions |
The list of data sources, the number of charts, and the upkeep hours are fixed in your written quote.
The process
- Pick the questions. If a chart does not answer a question you asked, it stays out.
- Find the gaps. Many small sites do not track form submissions or calls. We list what is missing first.
- Build. Sources first, then charts.
- Check. Every number gets compared with the tool it came from.
- Hand over. You get a link and a short guide.
Three ways to get a dashboard
| Option | Software cost | Who builds and maintains it | Source |
|---|---|---|---|
| Google Analytics reports on their own | Free | You | Google says free access is available: https://marketingplatform.google.com/about/analytics/ |
| Build it yourself in Looker Studio | Free tool | You, with your own hours | Google describes it as a no-cost tool: https://docs.cloud.google.com/looker/docs/studio |
| Our dashboard | $690 once, then $90 per month | We do | Our price list, 2026-10-06 |
If you like building dashboards, the free tool does the job. The software costs nothing. You are paying us for the hours.
Worked example: when does it pay for itself?
Cost over one year: $690 + ($90 × 12) = $690 + $1,080 = $1,770.
Over three years: $690 + ($90 × 36) = $690 + $3,240 = $3,930.
Now compare that with your own time. The hourly values below are examples. Use your own.
| What an hour of your time is worth | Hours you would have to spend building and fixing it in year one for it to cost the same |
|---|---|
| $30 | 59 hours |
| $50 | 36 hours |
| $80 | 23 hours |
Divide $1,770 by your hourly value and round up. If you would spend fewer hours than that, build it yourself.
What we do not promise
- More leads. A dashboard shows results. It does not create them.
- Numbers identical to every other tool. Analytics and ad platforms count differently. We write down the differences we find.
- Data that was never collected. If a form was never tracked, no chart can show its past.
- A client case. We have no published client case for this service, so treat the first build as a pilot. We agree the questions, check the numbers with you, and adjust.
FAQ
Do I need a paid Google license?
No. Looker Studio is free according to Google. Your quote lists any paid connector if your setup needs one.
Which data can it show?
Website traffic, search impressions and clicks, and form submissions are the usual starting set. Calls appear only if your phone system can export them. We check during scoping.
Whose account is the dashboard in?
Yours. We build it so you keep access if you stop the monthly plan.
Can it show revenue?
Only if the sales figures reach a file or tool we can connect. We do not guess revenue from clicks.
Do I need the $90 monthly plan?
No. It covers upkeep. If you skip it, the dashboard stays yours, but a broken connection becomes your problem to fix.
Pricing
Marketing dashboard: starting at $690 setup plus $90 per month.
The quote names the data sources, the question list, and what the monthly fee covers. Book a 15-minute scoping call
Why us
- Questions before charts. You get answers, not 40 graphs.
- Numbers checked at the source. We note every difference.
- A free-tool option stated plainly. We tell you when you can do it yourself.
Related: CRM setup and automation
Where our information comes from
- Google Analytics, free access: https://marketingplatform.google.com/about/analytics/ (accessed 2026-10)
- Looker Studio, described by Google as a no-cost tool (the page now uses the name Data Studio): https://docs.cloud.google.com/looker/docs/studio (accessed 2026-10)
- Prices: our service price list of 2026-10-06 (starting prices, our estimate with no market comparison).
- Cost and break-even figures: our arithmetic on the stated prices and example hourly values.
